JuiceBox is an inclusive creative preschool focused on providing low or no cost creative education to families of all backgrounds and incomes. The goal of this project was to create a company to brand from the ground up. The objective of JuiceBox was to be fun and welcoming to both children and parents. The design focused on the theme of growth and prosper within the company values.
Creating the icon for the company took many different paths initially. I wanted to have something that showed ideas of play. For the designs I broke the icons down into geometric forms to symbolize both the building block aspect that a preschool has on child lives but also a common toy for children. Through lots of digital variations I chose the final design as it gave the theme of growth through the leaves and still had the geometric design that I was aiming for.
Process WorkÂ
